Medium

Medium is an online publishing platform that allows content creators to share their thoughts and help readers with free valuable content in various niches.

The Problem

Medium has tons of content, but most of it lacks depth, is very short (no more than 1,000 words,) and is inconsistent in quality, which makes most of the blogs on the platform completely invisible, especially when it comes to Tech. On top of that, I noticed that most articles on Medium lacked:

  • SEO optimization
  • High-quality visuals
  • Search intent consideration
  • Content strategy
  • Reputable sources
  • Good titles
  • Attention to details
  • Structure
  • In-depth research

The Solution

I approached this project with an appropriate and structured content / SEO strategy.

I started by asking myself: ”What is an interesting and viral Tech topic that can help my audience solve a pressing pain point they have?”

The idea I came up with was writing a blog about how AI will influence the job market in the next 10 years and how you can future-proof your career.

This article piques my audience’s interest because AI is THE hot topic right now, and most professionals are scared it might take their job away.

So, I wrote a blog with actionable tips to protect your future career from AI.

Once I had the topic, I did an extensive research, which allowed me to:

Nail the search intent for the target keyword (AI-proof career)

Find a long-tail keyword with high monthly searches and low difficulty (using SEMrush)

Have at least 3 reputable sources to increase my article’s authority

Have unique bits of information to make my article unique from the rest

On top of that, I also added:

Proper formatting to improve readability

A table of contents for skimming

All the SEO best practices (meta description, alt text, proper keyword density, and the main keyword in the H1, H2s, and first paragraph)

Animated graphs and high-quality images

A proper CTA to make people engage

Proper editing with Grammarly and Hemingway

The Results

After publishing the article, the content has achieved:

Increased followers

Increased likes and comments

Positive comments from people in the industry

Increased views

Click HERE to read the full article

“If you need a writer, particularly for tech/B2B-related topics, I highly recommend Vladyslav.”

David WoutersenCEO, outofthe925.com

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